Bubblegum Pink


The Bubblegum pink colour trend was first spotted on the S/S 21 runways and has already entered the wardrobes of the fashion set. Back in 2017, you couldn’t walk into a shop without seeing millennial pink, well, everywhere.

It was the colour to invest in, loved by style celebrities, sticking around until late last year from clothes to homeware. However, the upcoming season was already signalling a new pink shade in town: bubblegum pink.

Imagine the Hubba Bubba gum wheel you used to get from the local corner shop, as that’s the hue you’re looking for. Brighter than the soft, millennial colour, it’s punchy, bold, and vibrant – precisely what your wardrobe calls for after, what feels like a lifetime in loungewear through multiple lockdowns.

It’s a departure from the neutrals that have been commanding our closets for the past few seasons, but it’s a dose of fun that I’m ready to welcome into my wardrobe.





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