Custom-Made (Slow Fashion Trend)

Introduction

The slow fashion movement is growing popular, as one of the most effective sustainable fashion trends. As a result, custom-made clothing and artisanal fashion are making a return, as top alternatives to mass-produced fast fashion.

Research shows that customers are ten times more likely to hold onto a new jacket or dress if it was custom-made for them. Custom-made clothing, as opposed to mass production, saves raw materials and yields clothing of higher quality, designed to last.

Moreover, today’s consumers have seemingly endless choices of sustainable fashion trends. Hence, customisation is increasingly appealing. The trend is helped by the development of innovative technologies, such as 3d printing and virtual fashion, which signals a promising future for custom clothing.