Loud Logos

Introduction

Logo-mania has again taken over the fashion industry, making a significant return since its last major cycle in the ’90s. During that era, being plastered in logos was beyond hot… until it wasn’t.

Just as strong as the fad’s infiltration into the scene was its dissipation; what once was a mark of cool faded into a land of taboo trends. But with celebrities like Rihanna already stamping the look and high-fashion brands like Gucci and Fendi reclaiming their place in the mix, the logo craze just may have longevity well into the future.

The big, bold, colourful slogan has usurped the slogan shirt – loved by every favourite celebrity. Chanel kept the club spirit alive with neon sign-style logos, while graffiti graphics ruled the runway at Louis Vuitton.

From baseball caps at Celine to socks at Gucci and every fashion designer pledges allegiance.